HEINEKEN reaches out to creatives, young and old, from around the world, to film, photograph or write their observations on the lifestyles and preferences of the 60 -70 age group. The challenge will run from 6th December 2012 to 28th February 2013. Participants will compete for a chance to win a share of $10.000 and to have their entries included in a 60+ documentary movie. Log on to www.ideasbrewery.com to sign up.
Read releaseMAKE believes it is a privilege for brands to be granted consumer time. Today consumers don’t crave brands; they lust for something more momentous: life adventures. MAKE builds life adventures which both engage people and benefit brands. We call it making ‘Brand Adventures’.
‘Brand Adventures’ are streams of relevant two-way conversations fitting seamlessly into the consumer life-space. A Brand Adventure means consumers spend more time with a brand and more time spent with a brand means more spending on a brand, more often.
We currently developing brand strategies, digital platforms, content programs and campaigns for Under Armour EMEA, Global Heineken Innovation, Global Heineken University, Samsung International, Cruzcampo International, and more.