Heineken Ideas Brewery - 48 Hours of Live Innovation - Teaser

48-HOUR CHALLENGE: LIVE INNOVATION WITH JANNE KYTTANEN The HEINEKEN innovation challenge will kick off on April 3rd 2012, with a mini 48-hour challenge. Janne Kyttanen, Creative Director of Freedom of Creation and pioneer of 3D prototyping will be locked-up in a secret location for 48 hours.

http://www.youtube.com/watch?v=fVs0DQbjTw0&feature=youtu.be