Heineken Ideas Brewery - Reinvent the Draught Beer Experience - The Long Edit

HEINEKEN launches their second Open Innovation Challenge, inviting creative minds everywhere to: 'Reinvent the draught beer experience'. To make the brief more interesting, HEINEKEN invited internationally renowned comedians Adam Fields and Samba Schutte, to take a crack at solving the challenge.

https://www.youtube.com/watch?v=lFaO7LDqSmk&feature=g-upl